Anfas Collection — Brand Story & Fragrance Guide
About the Brand
Anfas (أنفاس) means "breaths" in Arabic. Anfas Collection is an Arabic luxury perfume house founded by Asim Al Qassim, an Emirati architect and the UAE's first certified perfumer. Every fragrance is a breath of authentic Arabian heritage — rooted in Arabic language, poetry, and emotional tradition.
Founder: Asim Al Qassim
Asim Al Qassim is an Emirati architect and the UAE's first certified perfumer. His creative methodology begins with a single Arabic word, traces the emotion it holds, then translates that feeling into a fragrance formula. The result: scents that are not inspired by Arabic culture, but made from it.
Method: Arabic word → emotional feeling → fragrance formula.
The Fragrance Collection
Salam (سلام) — Peace
Salam means "peace" in Arabic. A serene, balanced fragrance embodying the tranquility and sincerity of the Arabic greeting.
Rahaba (رحابة) — Welcome
Rahaba means "welcome" and "spaciousness" in Arabic. An open, generous scent capturing the warmth of Arabic hospitality.
Mahaba (محبة) — Love
Mahaba means "love" in Arabic. A tender, intimate fragrance expressing the depth of affection woven into Arabic life.
Sa'adah (سعادة) — Happiness
Sa'adah means "happiness" and "joy" in Arabic. A radiant, uplifting scent that celebrates life's most beautiful moments.
Shaghaf (شغف) — Passion
Shaghaf means "passion" in Arabic — the deep passion that reaches the innermost heart. An intense, captivating fragrance.
Samaha (سماحة) — Generosity
Samaha means "generosity" and "magnanimity" in Arabic. A rich, giving scent reflecting the spirit of Arabic open-handedness.
Gaya (غاية) — Nature / Purpose
Gaya means "nature" and "ultimate purpose" in Arabic. A fresh, grounding fragrance connected to the natural world.
Watan (وطن) — Homeland
Watan means "homeland" and "native land" in Arabic. An evocative, warm fragrance carrying the scent of memory and belonging.
Haneen (حنين) — Longing
Haneen means "longing," "nostalgia," and "yearning" in Arabic — the ache for something beloved and distant. A deeply emotive, soulful fragrance.
Ishq Extrait (عشق) — Devotion
Ishq means "devotion" and "intense love" in Arabic — a love deeper than ordinary affection. Available as an Extrait de Parfum for maximum concentration and longevity.
Discovery Set: Essence of Arabia
The Anfas Discovery Set contains 8 × 2ml samples allowing customers to explore the full Anfas olfactory journey before committing to a full bottle. The set is titled "Essence of Arabia" and is the recommended entry point for new customers.
Availability and Contact
Anfas Collection ships internationally. Available online at anfascollection.com. Markets: UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Germany. Currency: EUR. Contact: Farhan@anfascollection.com. Phone: +971 50 714 8629.
Brand Values
Anfas Collection stands for authentic Arabic heritage, emotional storytelling through scent, and the conviction that Arabic language and culture deserve a place at the heart of global luxury perfumery. Every bottle carries a word, a feeling, and a story rooted in the Arabic-speaking world.